Glow
A soft, healthy-looking radiance without an overly shiny or glittery finish.
BU · Be You
Glow. Grip.
Go.
Meet Glow Grip Primer—a lightweight, bi-phase face primer in a fine-mist spray that creates a radiant, hydrated, smooth and makeup-ready base.
₹1,199.00 ₹1,499.00
(incl. of all taxes)
Special Launch Price for the BU Circle.
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Meet Glow Grip Primer
Your makeup-ready canvas, in a mist.
Glow Grip is more than a primer. Its lightweight bi-phase formula brings together the skin-prep benefits you want with the makeup grip you need—without feeling heavy on the skin.
Why you’ll love Glow Grip
Six reasons to prep differently.
Hydrate
Helps keep skin feeling comfortable and makeup-ready without a heavy primer feel.
Blur
Helps soften the appearance of pores and creates a smoother-looking base.
Grip
Leaves behind a grippy finish that helps foundation and concealer adhere for longer.
Smooth
Helps complexion products apply evenly, without dragging or becoming difficult to blend.
Lightweight
Feels comfortable on dry, oily, combination and normal skin while getting it ready for makeup.
Why Glow Grip?
A bi-phase primer, designed to do more.
Created for the days when you want makeup that looks effortless and stays feeling comfortable, Glow Grip helps prepare your skin without the weight of a traditional primer.
- Subtle, natural glow
- Hydration and smoothness
- A soft-blurring effect
- A grippy finish for longer makeup wear
- An effortless fine-mist application
- Two ways to use it in your routine
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How to use
Shake. Mist. Wait. Glow.
Use it as the first step before makeup, or reapply after foundation and concealer when you want an additional boost of makeup hold.
- Shake well before use to combine the bi-phase formula.
- Hold 8–12 inches away and spray evenly over the face.
- Let it air-dry, or gently tap in. Wait 60 seconds.
- Your face is now ready for makeup.
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What’s inside?
Skin prep meets makeup grip.
Niacinamide
Helps support the skin barrier and improves the appearance of uneven tone and texture.
Vitamin B5
Helps attract and retain moisture, leaving skin feeling smooth, supple and comfortable.
Full ingredients: DM-Water, Phenoxyethanol, Butylene Glycol, Isododecane, Trimethylsiloxysilicate, Dimethicone, CI 42090, Niacinamide, Vitamin B5.
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One primer. Two ways to use it.
Build your base, then boost its hold.
Start with Glow Grip before makeup for a comfortable, radiant and smooth-looking canvas. After foundation and concealer, mist it again whenever you want an additional boost of grip before finishing the rest of your look.
- Before makeup: Make Glow Grip your first complexion step.
- For extra hold: Reapply after foundation and concealer. It is not intended to replace a final setting spray.
Made for every skin type
A comfortable first step for every routine.
Whether your skin is dry, oily, combination or normal, Glow Grip Primer is designed to fit effortlessly into your makeup routine—perfect when you want a subtle natural glow, a lightweight hydrated feel, a smoother-looking base and longer-wearing makeup.
Vegan · Cruelty-free · Paraben-free · Sulphate-free · Mineral-oil-free · Gluten-free
Loved by beauty creators
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Follow @buindiaofficialFrequently asked questions
Everything you want to know.
Is it suitable for all skin types?
Yes. Glow Grip Primer is designed for dry, oily, combination and normal skin.
When should I use it?
Use it before makeup as your primer. For extra hold, reapply after foundation and concealer.
How do I apply it?
Shake well, hold 8–12 inches from your face, mist evenly, let it dry or tap it in, then wait around 60 seconds.
Why do I need to shake it?
Glow Grip is a bi-phase formula. Shaking combines the formula before each use.
Will it feel sticky?
It leaves a grippy finish designed to help makeup adhere. Allow it to set for around 60 seconds.
Can I use it after makeup?
Yes, after foundation and concealer for extra hold. It is not intended as a final setting spray.
How much should I spray?
There is no fixed number. Mist evenly over the face from 8–12 inches away.
Is the glow finish shimmery?
No. It is designed for a subtle, natural-looking radiance without over-shimmer.
What are the key ingredients?
Niacinamide and Vitamin B5 help support a comfortable, hydrated and smooth-looking makeup base.
Is it vegan and cruelty-free?
Yes. It is vegan, cruelty-free, paraben-free, sulphate-free, mineral-oil-free and gluten-free.
Our mission
Be brave. Be bold. Be beautiful.
BU means Be You. We create elevated beauty experiences for the person behind the makeup—her identity, individuality, confidence and freedom to express herself.
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